Verasity: Eliminating Online Ad Fraud and Improving Trust In The Digital Content Space

Verasity is a blockchain-based platform that aims to eliminate online ad fraud and improve transparency, security, and trust in the digital content space.

What Is Verasity and Its Native Token $VRA

The Verasity protocol and product layer are designed for esports and digital content and aims to deliver a better user experience for all stakeholders.

The platform’s mission is to eliminate online ad fraud and offer transparency, security, and trust.

Proof of View (PoV) Technology

Verasity’s core technology, Proof of View (PoV), is a revolutionary patented module that combines advanced bot detection with a distributed ledger backend. This technology ensures the validity of transactions and provides transparency in reporting and auditing.

PoV analyzes hundreds of parameters passed between devices during digital transactions to identify bots, which account for most of the fraud in advertising. By storing valid transaction details on an open ledger, PoV guarantees that deals can be completed seamlessly and trusted by all parties, resulting in reduced payment terms and more efficient ad spending. This makes PoV a game-changing technology in the fight against online ad fraud.

Bot Detection with Verasity’s Proof of View Technology

Verasity’s approach of utilizing a distributed ledger backend to store ad campaign data is a pioneering move in the ad tech industry. This revolutionary approach not only aims to eliminate fraud from advertising but also brings transparency to the entire industry for both publishers and brands.

The unique PoV module is a game changer as it evaluates user behavior using hundreds of metrics, combined with a pre-screening process at the initialization stage. This produces extensive statistical data that is AI-sorted, providing a level of accuracy and precision not seen before.

Additionally, the PoV technology can also be applied to NFTs, playing a crucial role in preventing fraud in the NFT market, making it a versatile solution. This further underscores Verasity’s commitment to delivering transparency, security, and trust to the digital content space.

Verasity’s Ecosystem

The Verasity ecosystem includes several products and services, such as VeraViews+Proof of View, an enterprise-grade ad tech stack and patented anti-fraud solution for ad fraud prevention across video content, and VeraEsports, a leading destination for Esports content that proves and packages PoV and VeraViews technology for international broadcasters.

Additionally, the ecosystem includes VeraPlayer, a proprietary video player with the unique VeraViews ad stack built to optimize advertising revenue using its ad partners, and VeraWallet, a custodial wallet for storing $VRA tokens.

$VRA Token and Its Utilities

The Verasity (VRA) token is a digital currency that is created exclusively for exchanging and transferring value in the global esports, gaming, NFTs, and video economy. $VRA tokens can be staked as part of Verasity’s $VRA staking program and used as rewards for participating in the activities offered by the $VRA network.

Conclusion

In conclusion, Verasity is a blockchain-based platform that aims to eliminate online ad fraud and improve transparency, security, and trust in the digital content space. Its unique approach using a distributed ledger backend to store ad campaign data is a first of its kind in the ad tech industry.

The platform offers a variety of products and services, such as PoV technology, VeraViews, VeraEsports, VeraPlayer, and VeraWallet. The $VRA token is the digital currency of the Verasity ecosystem and can be used for exchanging and transferring value in the global esports, gaming, NFTs, and video economy.

Buying and Selling $VRA Tokens

When it comes to purchasing Verasity’s $VRA tokens, BCBitcoin stands out as a reputable and reliable crypto broker.

They offer the convenience of being able to buy and sell cryptocurrency without the need to create a separate crypto wallet. BC Bitcoin also provides a secure storage solution for your crypto assets, allowing you to store them in their coin storage before determining which crypto wallet best suits your needs.

This gives you peace of mind knowing your $VRA tokens are safe and easily accessible at any time.

Disclaimer: The information provided in this article is intended for informational purposes only. It is the readers’ responsibility to complete their own research and due diligence.